Richelle Shaw - How did you get into the telephone business?

Forty-year-old Richelle Shaw has a green thumb when it comes to turning a company into a mega-success. And it doesn’t matter if it’s a business she owns or someone else’s. For starters, finding out that more than 300,000 Americans lose their phone service each month because of missed payments was the premise for Shaw’s company.

As fate would have it, she built a multimillion-dollar company, and nowadays many fledgling entrepreneurs have her to thank for turning their businesses around. How-to advice can be found in her book, “How to Build A Million Dollar Business in Las Vegas Without the Casinos,” or you can check out Shaw’s coaching program. To read a free chapter of her book click here: FREE CHAPTER

No, this isn’t a sneaky sales pitch because Shaw isn’t your run-of-the-mill entrepreneur who turned to coaching to make a living. Quite the opposite, this single mom is incredibly successful in her own right and has a passion for helping others attain fame and fortune.

If you read the answer to the first question I asked her, you might be as curious as I was. And it takes a lot to get my attention. Bottom line, I just had to know. How can I be like Richelle?

Your six-employee firm reached $2.37 million in sales last year, what inspired you to start your company?

SHAW: I am the only female African-American public utility in the nation. I own FreshStart Telephone. I was dating three men in three different states and had a high telephone bill. I was selling advertising, and the vice president of a local telephone company asked me to come and work for them. I did–was promoted six times in five years and grew the company from $300,000 to $36 million. I ended up buying the company from my boss. Lost it all after the 9/11, World Trade Center tragedy and rebuilt it back to $1 million in about six months.

What is unique or special about your business that gives it an edge over your competitors?

SHAW: I understand how to market. The customers drive my business. Actually, the results from marketing campaigns drive my business. Not what I think, not what my friends or staff think.

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